WTF is a DJ Pack?
A DJ Service Pack aka DJ Pack is a ready to go one-stop shop of everything a DJ needs to put your song into their mix and possibly on the radio. Think of it like sending the DJ an Uber with the fire pack, except this time the fire is your new single.
The must-knows to a good DJ Pack are...
One: take yourself serious and give your songs actual names and have them mixed by an engineer. Professionalism matters here, the radio can't play songs recorded on your phone with "attachment" in the name.
Two: you gotta have at least six different versions of your single.
You need at least a Clean and Dirty (Explicit) version of your single so that the DJ can feel safe playing your song at an all ages festival, company holiday party or strip club in Atlanta.
You also need an Instrumental and Acapella version included, so the DJ can get creative with your song in their mixes.
Last but most importantly, you need a Clean and Explicit mix with DJ Intros included. If you don't know what a DJ Intro is, I got you. That just means your engineer adds an 8 bar intro to the beginning of your song, making it easier for inclusion in the DJ's mixes. The more they play your songs at parties and see how the crowds react, the better shot you have at standing out. Send a DJ an email with those six versions and artwork and the odds increase in your favor.
Bonus tip: Be sure to label the tracks properly and include BPMs in the ID tag.
Here's an example of a DJ Pack with all 6 versions:
1. Dirty or Explicit
5. DJ Intro Dirty
6. DJ Intro Clean
Why do DJ Packs matter?
If you're an artist, a DJ is like the gatekeeper to your dreams. It's literally their job to find the hottest new music. If you make their experience with your new music as smooth as an Usher high note, you're making their lives and jobs easier. Keep a DJ happy and your music might go to all the right places.
How do I get my DJ Pack to DJs?
DJ Packs can be serviced via DJ Record Pools or eBlasts (Email marketing). Contact me directly for more information - email@example.com
Don't send DJs zip files or WeTransfer links.
Some DJs prefer MP3 files, some like WAV - send both!
Include your artwork with the DJ Pack.
Listen to DJ HED of Home Grown Radio elaborate on the importance of a DJ Pack:
DJ Inspire created this DJ Pack for my client:
For rates, contact firstname.lastname@example.org
Do you need a high-quality DJ Pack?
I got you! Shoot me an email for rates - email@example.com
A DJ pack does NOT guarantee you radio play but it does give the DJ what they need to promote, play and pitch your record to the powers that be.